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This web page houseofpervana.com has the following in the web page, "Welcome to the House of Pervana." Our analyzers saw that the webpage also stated " The House of Pervana is a Kink friendly home for like minded individuals with a range of Fetishes." The Website also said " This drama free zone is home to the House Master Master Mike aka CaptJackCOS. We are happy to provide play party and learning events for those who wish to know more about this. We provide a safe, sane yet fun environment to explore this lifestyle with open communication, education and a no pressure attitude. Check out our Internet Radio Station. See new photos of our ." The website's header had pervana as the most important optimized keyword. It is followed by house, bdsm, and fetish which isn't as highly ranked as pervana. The next words houseofpervana.com used was dungeon. Master was included but will not be understood by web crawlers.